As Seen & Heard

We were honored to sit down with ABC 33/40’s “Talk of Alabama” to share the vision behind the Jimmie Hale Mission Challenge and how your support makes a lasting difference and how you can get involved in providing hope for our neighbors in need. 

New initiative turns everyday banking into ongoing financial support for churches, Christian schools, and nonprofit ministries.

September 22, 2025 — 316 Financial, the faith-driven bank known for tithing 10% of its profits, has announced the launch of its new Purpose Partner Program, a unique initiative designed to help churches, Christian schools, and nonprofit ministries receive consistent financial support—through something their supporters are already doing: banking.

 The Purpose Partner Program equips faith-based organizations with a custom promo code they can share with their members, families, or supporters. When someone opens a 316 Rewards Checking Account using the organization’s code, 316 Financial tracks those deposits and sends the organization a quarterly donation based on the total balances. There is no cost to participate, and all outreach materials are provided by 316 Financial.

 “Too many ministries struggle to meet annual fundraising goals,” said Paige Whitaker, Brand Growth & Partnerships Manager at 316 Financial.“This program is designed to come alongside them in a way that’s consistent, faithful, and built to last—just by tapping into what people are already doing. It’s a quiet but powerful way to multiply impact.”

 Supporters who open a 316 Rewards Checking Account also benefit from features like 1% cash back on every purchase, no overdraft fees, free nationwide ATM access, and the ability to open an account with just $1. All accounts are FDIC insured through Primis Bank, the parent institution of 316 Financial.

 As part of the launch, 316 Financial is inviting churches, Christian schools, and faith-driven nonprofits across the country to enroll as Purpose Partners and turn everyday banking into lasting generosity.

 To learn more or apply to become a Purpose Partner, visit bank316.com/partners.

About 316 Financial 

316 Financial is a mission-driven bank that aligns faith and finances, tithing 10% of annual profits to charitable causes. A division of Primis Bank, Member FDIC, 316 Financial offers modern, tech-driven banking solutions while prioritizing generosity and service.

Banking services are provided by 316 Financial, a division of Primis Bank, Member FDIC. Deposits at 316 Financial, Primis Bank, and any of its divisions, brands, or affiliates are aggregated to determine FDIC insurance coverage.

We’re grateful to see our Brand Growth & Partnerships Manager, Paige Whitaker, share her heart for stewardship on the Christian Leadership Alliance website.

Her article, “The Generosity Gap,” looks at how ministries and nonprofits can invite the next generation into joyful giving. Paige reminds us that Gen Z and Millennials aren’t less generous—they simply long for clarity, purpose, and impact in how their gifts are used.

She outlines four practical ways leaders can walk with younger donors in discipleship, showing that generosity is more than a campaign—it’s an act of worship and part of our identity in Christ.

You can read the full article here: The Generosity Gap

We’re thankful to the Christian Leadership Alliance for opening the door to this conversation and for equipping leaders to cultivate faithful stewards for generations to come.

FOR IMMEDIATE RELEASE
September 3, 2025

BIRMINGHAM, AL – Banking can be more than managing money — it can be a way to serve others. With the launch of the “Jimmie Hale Mission Challenge,” 316 Financial is turning something families already need — a checking account — into an opportunity to support a Birmingham ministry that’s changing lives every day.

Now through October 31, 2025, when someone opens a checking account with 316 Financial and uses promo code “JHM”, the bank will donate $10 to The Jimmie Hale Mission after the customer makes their first debit card transaction — whether online, in-store, or at an ATM. Donations will continue through the end of October, up to $10,000 total.

“At 316 Financial, we believe banking should be more than just transactions — it should be a tool for good,” said Paige Whitaker, Brand Growth and Partnerships Manager at 316 Financial. “We’re honored to partner with The Jimmie Hale Mission and give our customers a simple way to make a meaningful impact just by opening a checking account. This initiative aligns with our mission to bring purpose to personal finance.”

Here’s how it works:

1. Open a 316 Financial checking account online and enter promo code “JHM” during sign-up.
2. Make at least one debit card transaction.
3. 316 Financial donates $10 to The Jimmie Hale Mission — up to $10,000 total.

All personal banking information remains private and secure.

Customers can choose from two checking account options:

• 316 Rewards Checking – Earn 1% cash back on every debit purchase
• 316 Interest Checking – Earn a standout 3.80% Annual Percentage Yield (APY)

The Jimmie Hale Mission has served the Birmingham community for decades, offering faith-centered programs that help men and women overcome homelessness, addiction, and life-controlling challenges through compassion, guidance, and accountability grounded in Christ.

“We are deeply grateful for this partnership with 316 Financial,” said Perryn Carroll, Executive Director of The Jimmie Hale Mission. “The Jimmie Hale Mission Challenge not only helps fund our ongoing work, but it also reminds our community that change can start with something as simple as opening a checking account. This is compassion in action — and we’re excited to see Birmingham rally behind it.”

316 Financial invites families, individuals, and local businesses to join the Jimmie Hale Mission Challenge this fall. Every new account helps fuel hope, healing, and Christ-centered transformation in Birmingham.

To learn more or open your account, visit www.bank316.com/JHM 

About 316 Financial
316 Financial is a purpose-driven division of Primis Bank that tithes 10% of profits to causes that uplift and inspire. We believe everyday banking can be a force for good—helping customers reach their goals while fueling ministries and organizations that change lives.

Disclosures
Banking services are provided by 316 Financial, a division of Primis Bank, Member FDIC. Deposits at 316 Financial, Primis Bank, and any of its divisions, brands or affiliates are aggregated to determine FDIC insurance coverage. Annual Percentage Yields (APYs) are accurate as of September 3, 2025 and may change after the account is opened. Fees may reduce earnings. Cashback is earned on eligible debit card purchases; ATM transactions do not qualify towards debit rewards. Only $1 is needed to open deposit accounts. Offer valid for new checking accounts opened online with promo code JHM between September 3 and October 31, 2025. Limit one donation per account. Donations are made directly by 316 Financial to The Jimmie Hale Mission. Customer accounts and personal information will not be shared.

Media Contact:
Paige Whitaker
316 Financial

Brand Growth & Partnerships Manager
Email: [email protected]
Phone: 803-629-9800
Website: www.bank316.com

Paige Whitaker, Brand Growth & Partnerships Manager, and Markeia Johnson, Financial Stewardship Committee Head at 316 Financial, recently joined Jamal Bates and the Lovely Big O on The Jamal Bates Morning Show. Together, they share the heart behind 316 Financial—why we exist, how generosity is woven into everything we do, and what it looks like to align your finances with your faith.

From tithing 10% of profits to ministries, to offering modern banking with no ATM fees, 24/7 U.S.-based customer service, and competitive accounts, Paige and Markeia open up about how 316 is more than a bank—it’s a movement to live out John 3:16 through everyday stewardship.

Take a listen to the 🎧 full interview to hear the “why” behind 316 Financial and discover how your banking can become an expression of faith.

We're honored to share that Paige Whitaker, our Brand Growth & Partnerships Manager, was invited to contribute to the Christian Leadership Alliance blog — a nationally recognized platform that equips Christian leaders in nonprofit ministry and business.

Her article, titled “Let’s Talk About Inspiring Generosity,” explores why financial discipleship is essential and how ministry leaders can create safe, meaningful conversations about money that lead to lasting generosity.

The post encourages leaders to think beyond giving campaigns and toward building a culture of confidence, clarity, and stewardship — one honest conversation at a time.

You can read the full article on CLA’s website here.

Thank you to Christian Leadership Alliance for inviting us into this important conversation.

Columbia, S.C. — 316 Financial has named Paige Whitaker as its new Growth & Partnerships Manager, bringing on an experienced communicator and relationship-builder to expand the bank’s mission-driven impact.

316 Financial—known as “the bank that tithes”—was founded to help people align their money with their faith. By tithing 10% of profits to charitable causes, the bank turns everyday banking into a force for good.

In her new role, Whitaker will lead partnership development with churches, associations rooted in Christian values, and values-based businesses across the country. She’ll focus on building meaningful relationships, activating new channels for community engagement, and helping organizations offer banking that reflects their beliefs.

Whitaker joins 316 Financial with more than 16 years of media and marketing experience, most recently at WLTX-TV in Columbia, S.C., where she led multimillion-dollar campaigns and earned repeated recognition for top performance. Her background spans client strategy, campaign development, and local outreach—making her uniquely suited to grow a brand rooted in purpose.

“316 isn’t just another bank—it’s a platform for doing good,” said Whitaker. “I’m excited to help organizations turn everyday banking into something bigger, and I look forward to partnering with those who share our passion for generosity and faith.”

As 316 Financial grows, Whitaker will also support media relations, brand storytelling, and grassroots initiatives that drive awareness and help more people experience banking uplifted.

To learn more about partnership opportunities, visit bank316.com. 

📩 Contact Paige:

[email protected]

About 316 Financial 

316 Financial is a mission-driven bank that aligns faith and finances, tithing 10% of annual profits to charitable causes. A division of Primis Bank, Member FDIC, 316 Financial offers modern, tech-driven banking solutions while prioritizing generosity and service.

Banking services are provided by 316 Financial, a division of Primis Bank, Member FDIC. Deposits at 316 Financial, Primis Bank, and any of its divisions, brands, or affiliates are aggregated to determine FDIC insurance coverage.

Jason Williams, Director of Banking Services, and Mandi Gilbert, Director of Marketing at 316 Financial had the pleasure of sitting down on Faith Talk Today to discuss all things 316 with producer Ezra Ortiz.

Together, Jason and Mandi explore how 316 Financial is reimagining banking by putting faith at the forefront of every decision, why 316 was created and what they really mean when they say that 316 Financial is the bank that tithes.

Watch the video below, or visit faithtalk970.com to listen to the full conversation.